On Monday night EA SPORTS was on location at the LA Coliseum to film a commercial for the upcoming release of Madden NFL 10. We had the very cool opportunity to have both cover athletes, Troy Polamalu from the Super Bowl XL and XLIII champion Pittsburgh Steelers and Larry Fitzgerald from the Arizona Cardinals, in the stadium to take part in what has to be one of the biggest shoots in the company's history.
The shoot involved over 500 extras and was designed around the game's slogan "Fight For Every Yard". The premise of the shoot has Fitzgerald catching a pass and being stood up by Polamalu on the 50 yard line. To get that extra push, players on both teams would scrum and drive behind each player, but that wasn't quite enough. Coaches and fans as well had to get in on the push too! The shoot involved a few helicopter passes so timing was critical to get the right shots down in a timely fashion.
On top of this I also got a chance to interview both players for our community which I've shared here along with providing some extra behind the scenes footage and photos (click to enlarge image) from the evening and early morning. We had a live feed running as mentioned earlier this week, Go Live with EA SPORTS Athletes, and for those that didn't get a chance to join me and the community, you can check out the recap of the live chat here: Troy Polamalu and Larry Fitzgerald.
I have to say that this was one of the coolest things I've ever been involved with at EA SPORTS and it's a pleasure to be able to share the behind the scenes action with our community. Join us Tuesday night as we close off our shoot at the LA Coliseum with four of the Pittsburgh Steelers, including Ben Roethlisberger, Hines Ward, Willie Parker, and LaMarr Woodley, in a re-creation of the Super Bowl celebration. If you have questions for any of these players, leave them in the comments below or twitter them to me with a @sk88z. You will be able to follow us live here: Pittsburgh Steelers
