In a second night at the LA Coliseum, EA SPORTS brought the confetti, the Vince Lombardi trophy, and the Pittsburgh Steelers in to re-create their Super Bowl XLIII celebration with a little twist. For the past three days, the EA SPORTS ad team has been in full force in and around the LA area filming scenes for a couple of upcoming commercials and I had been invited to cover the event and share it with our gaming community. On Tuesday night, we once again went live and I had the chance to share some of the pictures as the event was happening during a live chat late in the evening. For those that missed the chat, you can check out a replay of it here: Pittsburgh Steelers
The premise of the shoot revolves around an EA SPORTS gamer controlling the Pittsburgh Steelers to victory in a game of Madden NFL. Along with the players, about 200 extras were brought in as fans of both the Steelers and the Cardinals, referees, and even coaches to re-create the celebration. From a touchdown celebration to the trophy presentation, even the player's couldn't help but feel a little nostalgic of the event. The only thing missing was the champagne.
During and prior to the shoot I did get a chance to chat with some of the Pittsburgh Steelers that were in attendance including Ben Roethlisberger, Hines Ward, LaMarr Woodley, and Willie Parker. It's been pretty cool to get behind the scenes over the past few days to see what it's like to shoot an EA SPORTS commercial and I'm glad that we had the opportuinty to share it live with our fans on chat and here on the Inside EA SPORTS blog.
We'll be continuing the shoot on Thursday turning our focus to basketball followed by some more football coverage early next week. Stay tuned for that, EA SPORTS fans!
