Carlos Navarro of the EA SPORTS Live team has been taking pictures the last two days at E3.  Click on the thumbnails below to see enlarged images of shots from the EA SPORTS press conference and the show floor.

Even though E3 officially gets started on Tuesday when the doors to the LA Convention Center open and the gaming begins, on Monday EA held its press conference at The Orpheum Theater to present what's in store for those in attendance at this week's Electronics and Entertainment Expo.

Carlos Navarro and Eric Gray were on hand to take in the presentations put on by the EA staff along with getting us some quick commentary with Community leader Bryan Wiedey from PastaPadre.com.

The EA SPORTS segment of the show kicked off with a bang with an all new commercial highlighting the Sports Win.  President Peter Moore then took the stage and talked about one of the most anticpated games of the year, FIGHT NIGHT Round 4.  Peter broke the news that the game will actually be shipping in North America on June 25th rather than originally scheduled June 30th.  Following that good news was the introduction of EA SPORTS' newest franchise MMA, shipping in 2010.

Steve Chiang then hit the stage to discuss Tiger Woods PGA TOUR Online coming to a browser winder near you this fall along with Tiger Woods PGA TOUR Wii shipping later this week.  Steve would go on to talk about the launch of the new EA SPORTS Beta site before pointing out TeamBuilder features for NCAA Football 10.  Saving the best for last, Steve closed introducing Online Franchise for Madden NFL 10 to the approval of the football fans in attendance.

Peter returned to the stage to close with praise for EA SPORTS Active with sales of over 600,000 units in its first two weeks.  Also announced for the fitness title was a holiday expansion pack that looks to add to an already very successful product.

To wrap things up for the label, Peter introduced Grand Slam Tennis Producer Thomas Singleton and the two briefly demoed the Wii title before being interrupted by Grand Slam Tennis Champion Pete Sampras who took over for Peter and upped Thomas on a couple of points, making it look easy!

With the doors opening on Tuesday, catch a lot more from E3 all week here on the Inside EA SPORTS blog and EA SPORTS Beta website.

As EA Canada GM Pauline Moller stated, it's not everyday you get to come in to work and set a Guinness World Record.  Today at EA Canada 605 people got together and followed along with Fitness Instructor Carl C who strapped on the Wii controls and led the group through a workout session via EA SPORTS Active.

The record that was broken was for the most number of people taking part in a fitness video game.  The boss asked me to blog it and I was like, "I'm already participating so how am I supposed to get video?"  "Just take it while you're doing it!"  So yours truly was in the middle of the action, shaky camera and all, and there was no better way to spend a sunny afternoon taking part in this historic event.

I'm sure you'll hear more about the record and see more great footage of the event, but check it out here first on the Inside EA SPORTS blog!  Click on images to enlarge.

The EA SPORTS Season Opener is still going strong in San Francisco.  Be sure to check out all the posts so far today.  But, here's a fun one for you.  EA SPORTS Active is coming soon and on hand here for our media and community event is Lauren, known to many as the Wii Fit girl from YouTube.  She's been working out all afternoon and evening, but took a little break to talk with us and give us a glimpse of the upcoming fitness product from EA SPORTS.

So, what does EA SPORTS have in store for the upcoming year?  EA SPORTS President Peter Moore provided answers (although not all of the answers to that question this afternoon in San Francisco.  The EA SPORTS Season Opener was a large group of media and community leaders who were invited to attend the first sneak peek of the year.  And, the room was buzzing as some major announcements were made.  If you couldn't be here, no worries.  Here's your chance to hear it straight from Peter.