I’m excited to be able to announce our plans to reward some of the early adopters of FIFA 09 Ultimate Team (aka "FUT") – we’ve had the plan in the works for a good time internally and it’s great to finally get the word out now. As a quick intro as to who I am – I’ve been at EA for almost five years and most recently had the pleasure of working on FIFA 09 Ultimate Team with a great group of talented people. Since the launch of FUT I’ve been working with the Football Live Team, which is an internal team at EA SPORTS™ put together to support our FIFA online products. It was an exciting day when we launched the game, but it quickly turned in to the busiest three weeks of around the clock work. As some of you are probably aware, the launch of FUT was immensely popular with our FIFA fans, and because of this it challenged our server capacity for the first three weeks. That was unfortunate for our consumers and we want to make it up to you.
Now the day has come where we want to say thanks to all the FUT early adopters for their patience and feedback during those first three weeks. To that end, every fan who purchased Ultimate Team before April 10th will receive 10,000 coins (equivalent to two gold packs). For every fan who tried FUT but didn’t buy it prior to April 10th, they will receive 5,000 coins (equivalent to one gold pack). In reality, you can choose whatever you wish to do with these new coins: go pick up that rare player on the trade pile, make a more beefy trade offer, or buy a few packs and roll the dice on getting some awesome players! Starting on May 15th coins will begin getting distributed automatically to all eligible users. If eligible, all you need to do is log on to FIFA 09 Ultimate Team after this date and you’ll notice your coin balance has increased accordingly!
And that’s not all, we have a number of other fun ideas coming up for the FUT faithful. To get all the latest updates we encourage you to sign-up on one of the many different communication channels below and we’ll be in touch on how you can continue to build your FIFA 09 Ultimate Team:
Twitter: http://twitter.com/EAFootballLive
Facebook: http://www.facebook.com/pages/FIFA-Ultimate-Team/76974959758
Bebo: http://www.bebo.com/FIFAUT