As a team we all spent countless hours working with the community
over the course of Madden NFL 10 through blogs, forums, Twitter,
podcasts, interviews, radio shows, and many other avenues, so we look
to continue that momentum this year and keep up the interaction with
our fans for the coming year.
From the hiring of Mark Turmell
(designer/creator of such massive hits as Smash TV, NBA Jam, NFL Blitz,
etc) to the announcement of the fan-chosen cover athlete (via Doritos),
there has been a decent amount of Madden-related news swirling around.
Knowing this, we wanted to use this first blog as a way to communicate
some information out to our fans to keep them in the loop with how
things are shaping up for Madden NFL 11, and do so in video format so
you don't have to read through 10 pages of information.
The video blog below features a few members of the team as well as
some thoughts on Madden NFL 10, Madden NFL 11, and our pick for Super
Bowl winners. There are plenty of other people out there that make this
game great but these are some of the folks that you may be hearing from
throughout the year.
Before you watch the video, I want to be very clear that our vision
for the Madden NFL franchise hasn't changed. I know some folks
expressed concern that the hiring of Mark Turmell equated to turning
Madden NFL 11 into Madden NFL Blitz, but things couldn't be farther
from the truth. We are all 100% focused on creating the most true-to
life NFL simulation experience as possible - and that's always been the
goal (a goal set forth by John Madden himself 20+ years ago). We set a
clear vision statement last year and it still holds true for us -
"Everything you see on Sundays, see it in Madden NFL". We want to
accurately deliver an amazing NFL experience in our game, whether it's
through simulating the feel of a broadcast, re-creating the immersion
you feel sitting at the 50 yard line at your favorite team's stadium,
or making you feel like you're suiting up and putting on your pads
again. Madden NFL 10 took great strides in this area but we all know
there is more to accomplish. Our best bet towards reaching those goals
is staying the course and continuing on our progress that we made last
cycle.
We really look forward to kicking up the interaction and information
in the coming months. Thanks for reading (and watching), and feel free
to hop on over to the official Madden forums to discuss anything related to this blog. Hope you enjoy the game!
- Ian Cummings
Creative Director, Madden NFL 11 (Xbox 360/PS3)