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  • NBA LIVE 10: Hustle Plays

    Hey it's Marcus, Producer on NBA LIVE 10.  I'll be checking in each week to provide some context around the gameplay videos we'll be showing all of you.  It's no secret that past LIVE's haven't lived up to expectations in this department, and we know how crucial it is for a basketball game, from an authenticity perspective, to have extremely realistic gameplay.  We not only feel that this year, NBA LIVE has delivered in this area, but we've also innovated as well.  More on this in the future. 

    For now, we wanted to show you a video of our new steals and hustle plays in NBA LIVE 10.  Yes, if basketball games before us have had these, that's great, but we want to assure all of you that we're doing what it takes to get NBA LIVE's gameplay back to where it needs to be.  In the past, we've heard complaints about our players lacking urgency, or looking "lazy" on the court.  Well, in NBA LIVE 10, you'll see players diving for loose balls, gambling on a steal attempt, and trying to save balls from going out of bounds.  We hope you get the idea of what we're trying to attempt in NBA LIVE 10, which we think, makes it a more authentic basketball experience.

    I'll be back next week with another video.  NBA LIVE is back fellas!

    Check out the video here.

  • NBA LIVE 10: New Faces, New DNA

    What's up everyone?

    Now I know what you're thinking, "Is this the first official gameplay blog?"  Nope, not yet!  You get to hear from me once more until we get into the meat of our game (presentation, visuals, gameplay and menus).  What's the topic for today; new rookie DNA and overall ratings.  You're probably wondering why each year we don't show screens of the rookies in their new uniforms and show off their overall rating like Madden does.  Well, the fast answer to this question is because the NBA Players Association is very different from the NFL Players Association.  In the NFL, when a player reports to the combine, they're officially part of the NFL Players Association.  However, in the NBA a rookie isn't part of the NBA Players association until they sign their team contract.  We aren't allowed to show anything (screens, ratings, etc.) until a player signs on the dotted line.  With that said, we CAN sign a player for marketing purposes, and this year we did just that.

    If you were watching the NBA Draft last week, you may have seen the "EA SPORTS" medallion once or twice.   That's because we were the official sponsors of the NBA Draft.  We signed Blake Griffin, Hasheem Thabeet and Stephen Curry.   In today's blog I'm going to reveal what their collegiate DNA does for the Clippers, Grizzlies and Warriors respectively, and also show what their team's DNA looks like without them in the starting lineup.  I'll also reveal their overall ratings for you ratings junkies. 

    Blake Griffin

    Blake Griffin is a monster.  Some compare him to a young "Mailman" Karl Malone, or a Josh Smith.  Where Griffin's potential will lead him is the exciting part.  Let's take a look at his DNA that will be implemented into NBA LIVE 10, and see what comes up...

    This is Blake Griffin's individual Player DNA that Synergy Sports Technology gave us from his playing days at Oklahoma.  The luxury of having Dynamic DNA is that each year when you have new rookies in the NBA, as a NBA video game, you don't start from scratch with made up / subjective ratings and tendencies.  As you can see by looking at the above picture, Blake spends a majority of his time in the post.  I think the average basketball fan knows this.   What is REALLY interesting is that he has an Isolation percentage of 12.  Blake's a fast athletic 4 that can take his defender to the basket for a dunk or layup.  In NBA LIVE 10 you will see Blake, on occasion, in isolation. 

    In order to take a look at how Griffin will impact his new team (the Clippers), let's take a look at their Team DNA before Blake is inserted in the starting 5. NOTE: I took a screenshot of both the Clippers and Grizzlies squaring off against each other because of Griffin and Thabeet.

    With Griffin out of the lineup, you can see that the Clippers are more of an isolation / pick and roll / spot up team.  Baron Davis is leading the isolation charge with contributing heavily to their 20% isolation.  Now what happens when we put Blake Griffin into the starting lineup?

    As I expected, the Clippers are now a big time Post Up team.  With Blake in the lineup, the Clippers go from a Post Up of 10% to 21%!  I think have a post presence may help the Clippers establish balance in their offensive game.  He hasn't played a single minute for Los Angeles, but if the Dynamic DNA is of any indication, he should make an impact.

    Hasheem Thabeet 

    Thabeet was an obvious choice for Memphis.  They have Marc Gasol at the 5, but he doesn't intimidate anyone.  The Grizzlies needed a defensive minded center, and Thabeet fell into their laps.  Memphis is a young team packed with a lot of talent.  What does Thabeet's collegiate DNA from Connecticut tell us?

    During his time in Connecticut, Thabeet was playing against smaller / less physical players.  This made Hasheem look like a man among boys.  Unfortunately for him, he won't have that going for him when he suits up in the NBA.  The NBA is big man country, and Thabeet should go through some growing pains, but that doesn't mean that his potential to blossom into a Marcus Camby-type player is out of the question.  If you look above, Thabeet's DNA is heavily favored towards his post game.  In college Thabeet would get the ball in a post up situation drawing a double team.  He'd then kick out the ball out for a shot, or dish to a cutting teammate.  Thabeet must work on his footwork in the post if he wants to become a force offensively.  I think if you look at how Thabeet will impact the Grizzlies, you'll probably see less of a change considering he isn't much of a scorer...

    With Thabeet out of the lineup, the Grizzlies are a big pick and roll team led by SG OJ Mayo (37% Pick and Roll). 

    With Hasheem in the starting 5 for Memphis, their game doesn't change much.  This is because Thabeet is what he is at this point in his career.  He's post up player that has many similarities, at least in DNA Player Type, to Marc Gasol (47% Post up).  Because of this, the Grizzlies Team DNA doesn't change too much with him in the lineup meaning that from an offensive perspective, Mayo, Gay and Conley will have to continue carrying the load.  That's alright though, where Thabeet can contribute right away is at the defensive end of the floor by way of blocks and rebounds. 

    Stephen Curry

    When the Warriors drafted Stephen Curry, the Knicks cried and we all cheered.  Every year we hope that the Warriors can turn the talent that they have on paper into a good team on the floor.  With Monta Ellis out much of last year, Golden State fell out of the playoffs.  With a healthy starting 5, and Curry developing as a bench player, they may surprise some people this season.  Maybe their solution is in Curry's individual Player DNA...

    Curry is an isolation player to the max!  With 48% of his possessions in ISO, Curry can pull up off a drive, or take his defender to the basket.   This DNA mixes well with the Warriors who are mostly an isolation and pick and roll team.  What this tells me is that Curry will pick up where Golden State left off when he comes off the bench.  Golden State's team DNA without Curry proves this.

    As you can see, the Warriors are already an isolation and pick and roll offense.  What happens though when Curry is inserted into the starting 5?

    With Stephen Curry in Golden State's lineup, the Warriors turn into an isolation team primarily. 

    What do you guys think of these examples of individual player DNA and Team DNA?  What's really cool about this stuff is that you'll see each player play according to their Player DNA, and then the team will play like their Team DNA indicates.  If you're playing the Clippers, expect a balanced offense with Griffin in the lineup.  With the Grizzlies, expect them to play pretty much the same way they play with or without Hasheem Thabeet.  And when you're up against the Warriors, watch out for Curry off the bench.  His isolation game matched with Golden State's preference to run their offense through the isolation will create a lot of one on one matchups. 

    Next season, when these rookies play their first game, their Player DNA and Team DNA could change completely.  THAT'S the beauty of Dynamic DNA in NBA LIVE.  If the players change in any way, the game changes the very next day.  Most of these rookies will have to adapt to the NBA game, so expect their DNA to change before any of the veterans.   This is just a small touch of things that will be included in Dynamic DNA for NBA LIVE 10 so stay tuned.  Seriously, "if it's in the game, it's in NBA LIVE 10."   

    Now, for the overall player ratings....

    We're changing the overall ratings scale BIG TIME in NBA LIVE 10.  Last year, an 80 rated player was not really that good in our game.  We think that's crap, so the average players will be around the 75 range, and 80 rated players are pretty damn good!  We think you'll really like way we did this for NBA LIVE 10.  These three rookie overall ratings are just starting points.  Like their DNA, Dynamic DNA will move their overall ratings up or down depending on how they play during the regular season.  You should see this change all the time. 

    Blake Griffin = 75
    Hasheem Thabeet = 69
    Stephen Curry = 70

    Thanks for coming back to the Inside EA SPORTS Blog to read our weekly NBA LIVE 10 blogs!  I know you're patiently awaiting the gameplay blogs, and we'll be getting to them soon enough!  With that said, Artest a Laker?  Seriously?  Seriously!?

  • And the NBA LIVE 10 Cover Guy is...

    By Marcus Stephenson, Producer

    What’s up everyone! For those of you who don’t know me, my name is Marcus Stephenson, and I’m an Assistant Producer for NBA LIVE 10. I know a lot of you have been waiting (patiently) for even the slightest bit of detail on our new game. Well, you don’t have to wait any longer. First things first, let’s get to our new cover guy for NBA LIVE 10….

    Alright, now with that out of the way, two things:

    1.)    Yes, that’s Mos Def doing the voiceover (his new album “The Ecstatic” dropped on Tuesday)
    2.)     Superman has “arrived!”

    We’re extremely excited to have Dwight Howard on the cover of NBA LIVE 10. A lot of us here in the studio have been playing the game with the updated Dynamic DNA against the Lakers, and he’s a force in LIVE (not like using Yao with the pick and roll control in NBA LIVE 09 ). Naturally, the first thoughts that a lot of us have whenever a player is revealed as a cover guy for a sports game, is try to tie the cover guy to features/emphasis in that game. Well, we can put that to rest. Our team believes in authentic basketball in every area, and we try, to the best of our ability, to even out every aspect of the game. Does that make you feel better?  Don’t worry, we don’t have an all new “freestyle block” feature utilizing the right stick in a circle/half-circle motion.

    From this point forward, you’re going to see a new blog every single week that will explain everything we’re doing in detail from the drastically improved net and rim physics, all of the other gameplay fixes that will blow you guys away, to the evolution of Dynamic DNA. Every Friday, one of our producers will talk about something they’re working on, and then on the following Monday, they’ll be on the EA SPORTS LIVE Radio Show to discuss, and answer any questions you guys might have.

    I encourage all of you to please leave your feedback. If you truly hate something that we’re doing, please let us know.  You could also let us know if you really like something too ;). If you want a topic covered that we haven’t talked about yet, let us know. We’ll see if we can adjust the blog schedule around if enough people want to see a certain thing earlier.

    I get this question a lot: “Who do you make the game for?” I hear different dev teams say a bunch of different things, but the most popular is “We make the game that all of us would want to play”. While that’s true, I’d be lying if I didn’t tell you that we’re making this game for you guys.  The basketball community in particular demands and expects authenticity to the umpteenth degree. Because of that, this industry labels all of you as “the hardcore,” but I think that tag should die. You aren’t the “hardcore,” you’re the “informed.” I get it though, you just want what’s real. With that said, we read every post, every blog, and every review and preview you guys give for the NBA LIVE franchise. To say we know where we’re at would be an understatement. Trust me when I say that we know where we’re at, and where we need to be.

    Next week, Sean O’Brien, our fearless leader, will reveal NBA LIVE 10 to all of you. He’ll “lay the foundation,” and introduce all of the producers that will be speaking to you guys on the Inside Blog. We really think there will be a positive “ground swell” of sentiments for NBA LIVE 10 this year. I hope you enjoy this, but remember, speak out no matter what your opinions are!

    A few more things:

    Some of us are on Twitter (follow us):

      NBA LIVE 10 - http://www.twitter.com/nbalive10
      Me – http://www.twitter.com/stephensonmc
      Garreth Reeder – http://www.twitter.com/iminurbase
      Ryan Santos – http://www.twitter.com/ryansantos
      Kathryn Peck - http://www.twitter.com/kp_easports

    You can also find us on various forums, but specifically we talk a lot at the EA SPORTS NBA LIVE Forums, Operationsports NBA LIVE Forums, and our biggest NBA LIVE fansite, the NBA LIVE Series Center.

  • NBA LIVE 10: Audio feedback wanted

    From NBA LIVE 10 Producer Matt Lafreniere:

    Hey guys, we're off to record with Marv and Steve for a couple of days in about a week and a half to get stuff for NBA LIVE 10.  Before we lock down the scripts I was wondering what sorts of things you'd like to hear this year, including new stuff or replacing old stuff.  We'll start a thread and any sort of feedback you guys could provide would be awesome.  It can be as big as 'capture new stuff for dunks' or as small as 'capture something new for a bounce pass so we don't hear "on the hop" every time' (that's my personal pet peeve).  Also, if there are certain things that you'd like to hear in specific arenas let us know. I've created a thread on our official EA SPORTS NBA LIVE forums for all of your feedback.  

    Thanks all.

    Matt

  • A Little Piece of Info on NBA LIVE 10

    From NBA LIVE 10 Producer Marcus Stephenson:

    Hey guys, I know the playoffs are approaching and most of you are still playing NBA LIVE 09 because of the daily updates via NBA LIVE 365, but our work doesn’t stop as we are crunching away on NBA LIVE 10 as I write this. I just wanted to take a quick moment to talk about something we’re doing for NBA LIVE 10, and how you can give your feedback/recommendations as well!

    We’ve heard in the past from the community that our shots all look the same in NBA LIVE.  Well, we’re changing that.  As previously announced by NBA LIVE Designer Mike Wang (along with another small announcement ;)), we’ll have signature shot arcs in NBA LIVE 10. Our goal this year is to have every single player in the NBA with their signature shot arc type.  The best example I can give you is Kobe’s low, flat shot arc. With signature shot arcs, we believe that it’ll show some real variety between different players and their jump shots.   

    Now, I’ve created a thread on our official forums as we start tuning the individual shot arcs. Feel free to leave recommendations, comments, video reference or anything else you think might help in getting the correct shot arc for each player.  We’re tuning them either way, but I thought you guys might want the opportunity to chime in with your thoughts.  

    Yes, I know this is a small thing and that other things definitely need improvement (and we are working on that), but I just thought it would be a cool little piece of info for all of you.  Thanks for all the support lately in the community for what we’re doing with NBA LIVE, and the direction we’re taking the franchise.  We’ll be back soon with more bits of info that hopefully gets you guys excited about next year!