Over the weekend the LA Kings kicked off their 2009-10 season with interactive events and face-to-face time among fans at the first ever Hockey Fest in LA.  The three-day event featured players old and new signing autographs and doing Q and A sessions with fans while they all got a chance to get interactive with mini-arenas set up to test shooting, accuracy, and one-on-one skills.  We got the invite to come and debut the full version of NHL 10 and also set up a draw for fans who won games to earn a shot at going up versus one the Kings players themselves.

For the complete entry, go to the In the Crease blog: FTW - These guys have played before

Kings fans all day swarmed the EA SPORTS booth at LA Kings Fest to get an early look and some hands-on time with what's become one of the most eagerly anticipated games this summer in NHL 10.  A lot of the gamers I spoke to have been playing the demo and were excited to get their hands on the full version.  Along with them were people that haven't played the game in years and were surprised and impressed with how realistic the video game has become. 

Click on these pictures to enlarge them from today's event and check out the rest of our coverage here:  LA Kings Fest

Today the LA Kings had their opening day of LA Kings Fest and EA SPORTS was to not only be a part of the festivities with a large chunk of space carved out with systems set up to show off NHL 10, we were also invited to meet some of the Kings prior to their walking on to the stage to meet their fans at the Nokia Center.

It was much more than today’s team however; it was their past, present, and future that were all in attendance during tonight’s affair.  After setting up the PS3 and XBOX 360 systems that will be playing NHL 10 through the weekend, producer Andy Agostini and our crew were provided with some VIP passes to hang with the likes of the Triple Crown line of Marcel Dionne, Dave Taylor, and Charlie Simmer in one corner, while team President and Hall of Fame inductee Luc Robitaille chatted with some of his young superstars and prospects in another.

For the complete blog entry, check out the In the Crease blog:  Tonight We Dine Like Kings