Since the demo launched over three weeks ago, close to a million gamers got a taste of NBA LIVE 10 and have marked their calendars for the release and EA SPORTS
latest pro basketball title. Well, today's the day we hit the hardwood
and welcome fans back for a big year of tomahawk dunks, behind-the-back
passes, and ankle-breaking drives. 
Are you ready to go LIVE this year?
Over the past year, the development team has been working tirelessly
listening to the community and creating a basketball experience that
fans can be proud of once again. From improved Passing Controls to a smoother Shooting mechanic, ballers have been raving about the control and precise movement of the game. Add in the new Dynamic DNA system and all-new adidas LIVE Run
and you've got up to date rosters and a chance to create your team and
play with the best of the best! Listen to Lead Producer Sean O'Brien's Launch Podcast as he puts it all together and talks about the biggest reasons gamers will be loving LIVE this year.
For the complete entry, go the to the In the Paint blog: NBA LIVE 10 Launches and it's ON!